Keith Lee rates local foods in partnership with Dallas Wings

The Dallas Wings schedule is promoted in part by Keith Lee.


    • TikTok food critic Keith Lee was in Dallas reviewing restaurants to help the Dallas Wings announce their schedule.

    • Lee reviewed food from Portillo’s, Pax & Beneficia, Brother’s Pizza, Kendu Soul Food, and Taqueria LCA.

    • He rated each item from 1 to 10 while talking about the Wings’ schedule.

  • TikTok food critic Keith Lee was in Dallas reviewing restaurants to help the Dallas Wings announce their schedule.

  • Lee reviewed food from Portillo’s, Pax & Beneficia, Brother’s Pizza, Kendu Soul Food, and Taqueria LCA.

  • He rated each item from 1 to 10 while talking about the Wings’ schedule.

DALLAS—To reveal their schedule for the forthcoming season, Dallas Wings teamed up with a well-known culinary influencer.

Keith Lee rated meals in the Dallas-Fort Worth Metroplex that are connected to the cities the club will play in a video that the Wings shared.

Lee sampled tacos for Arizona, chicken and pancakes for Atlanta, avocado toast for Los Angeles, a single slice of pizza for New York, and a Chicago-style hotdog.

Next, he assigned a number between 1 and 10 to each of the food items.

On TikTok, Lee, a former mixed martial arts competitor, has over 15 million followers. He is well-known for writing restaurant reviews that have the power to make or break nearby companies.

When visiting Dallas in January of last year, Lee had conflicting opinions regarding Terry Black’s Barbecue and Thunderbird Pies. He also loved eating at Halal Fusionz in Farmers Branch and Hutchins Barbecue, which has several locations in DFW.

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Associated

‘The Keith Lee Effect:’ North Texas restaurants see boost in sales after food influencer’s reviews

Although social media can have both positive and negative effects, the “Keith Lee effect” is on a whole other level. Regardless of the quality of the food review, it is promoting local DFW eateries.

Regardless matter how positive or negative the review was, many of the establishments Lee reviewed saw a significant increase in sales.

Lee also claimed that one of the nicest candies he had ever evaluated was from a pastry business in Rowlett.

  • The Dallas Wings, Keith Lee, the developer of TikTok, and previous news reports are the sources of the information in this article.

The Dallas Wings, Keith Lee, the developer of TikTok, and previous news reports are the sources of the information in this article.

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