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Texas-based Buc-ee’s is suing Super Fuels claiming its dog logo looks to similar to the Buc-ee’s beaver.
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Buc-ee’s claims Super Fuels is infringing on its copyright.
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Super Fuels owns three locations in North Texas.
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Texas-based Buc-ee’s is suing Super Fuels claiming its dog logo looks to similar to the Buc-ee’s beaver.
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Buc-ee’s claims Super Fuels is infringing on its copyright.
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Super Fuels owns three locations in North Texas.
A smaller chain of gas stations in North Texas is being sued by DALLAS-Buc-ee’s for allegedly violating the copyright of the Buc-ee’s beaver emblem.
Buc-ee’s sues Super Fuels over logo
Super Fuels’ emblem, according to a lawsuit filed by Bucee’s in the US District Court, is too similar to the Bucee’s Beaver.
A dog wearing a cape serves as the Super Fuels logo.
(Source: Northern District of Texas United States District Court)
The Super Fuels logo, according to Buc-ees’ lawsuit, prominently displays a “anthropomorphic and cartoon representation of a smiling animal that closely resembles a beaver, which is similarly positioned in a right-facing angle and is depicted in front of a circular background.”
The complaint also mentions the identical colors and expression.
According to Buc-ee’s, the logos may cause confusion for consumers, which has resulted in a decline in sales.
A permanent injunction prohibiting Super Fuels from using the dog logo, payment to Buc-ee’s for any “ill-gotten gains,” and the destruction of all signs, packages, and other materials bearing the emblem are all part of the lawsuit.
Super Fuels has one store in Irving and two in Dallas.
Buc-ee’s
BASTROP, TEXAS – APRIL 8: Following Monday, April 8, 2024, the solar eclipse, a photo of the Buc-ees shop is taken in Bastrop. (Houston Chronicle/Yi-Chin Lee via Getty Images))
The backstory
In 1982, Buc-ee’s was established in Lake Jackson, Texas.
Since then, the chain of petrol stations has expanded throughout the US.
Missouri, Alabama, Florida, Georgia, South Carolina, Tennessee, Kentucky, Colorado, and Texas are home to 51 Buc-ee’s.
The source of the information in this article is a lawsuit that Buc-ee’s filed in the Northern District of Texas U.S. District Court.
