Dallas Cowboys cheerleader’s wig-free viral performance highlights alopecia journey

Last weekend, Armani Latimer, the legendary Dallas Cowboys cheerleader, hit the stage while sporting a bald head. Her goal is to encourage people to embrace their alopecia. Read more about her trip here.

DALLAS—Armani Latimer, a Dallas Cowboys cheerleader, is motivating others with alopecia after making her stage debut sans a wig during a Monday Night Football game.

Her bald head completed her famous DCC outfit, making it a viral moment that many people found relatable.

Latimer’s daring decision is being hailed as creating a new beauty standard for the Dallas Cowboys Cheerleaders (DCC), who are notorious for their standards.

“I felt proud of myself, I felt strong, I felt pretty, I felt all the emotions,” Latimer said to FOX 4 News.

Latimer claimed that she suggested performing without a wig to DCC Director Kelli Finglass. “If you’re comfortable with it, then I love the idea,” Finglass urged her.

Latimer said the amount of encouragement she has received since the performance has been overwhelming.”I love all the support and love I ve been getting just by stepping into my truth on a football field,” she stated.

Armani Latimer’s backstory:

At the age of twelve, Latimer’s mother noticed a bald patch while removing her braids following a family vacation, which marked the beginning of her alopecia experience.

Later, a dermatologist verified that the patient had alopecia, an autoimmune condition that results in hair loss. Latimer’s hair eventually fell out, and in 2021, she become bald.

“You go through your entire life trying to preserve something that s really just fighting you back,” she stated. “It was hard when I woke up with no hair and realized my entire fight was kind of pointless.”

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Latimer claimed that her choice to forgo a wig during the Cowboys’ Monday Night Football game confirmed her conviction that her hardship was worthwhile.

ARLINGTON, TX – DECEMBER 09: On December 9, 2024, at AT&T Stadium in Arlington, Texas, the Dallas Cowboys Cheerleaders participate in a game against the Cincinnati Bengals. (Image via G by Matthew Pearce/Icon Sportswire)

Alopecia Areta:

An autoimmune skin condition called alopecia results in hair loss on the face, scalp, and occasionally other areas of the body. The National Alopecia Areata Foundation states that both adults and children are impacted by the disorder.

According to Latimer, each person’s experience with alopecia is unique, and symptoms might manifest at different phases of life.

According to a research published in the Journal of the American Academy of Dermatology, alopecia is more common in women than in males.

How common is alopecia?


  • More than 80% of people show signs of alopecia before age 40.

  • More than 40% show signs before age 20.

  • About 700,000 people in the U.S. have a form of alopecia areata, according to NAAF.

  • Approximately 20% of people with alopecia have at least one family member with the condition.
  • The Journal of the American Academy of Dermatology’s research and an interview with DCC Armani Latimer, NAAF, by FOX 4 are the sources of the information in this article.

The Journal of the American Academy of Dermatology’s research and an interview with DCC Armani Latimer, NAAF, by FOX 4 are the sources of the information in this article.

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